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Everyday Carry,
Done Right.

Brilliant bags made by fairly paid workers.
100% carbon neutral.

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The right crowd

We're crowdfunded, and proud of it. When we design our photography gear, we don't answer to anybody but you. See who we are and what we do, and you'll understand why we love our jobs.

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Our Mission

  1. 01 MAKE THE BEST THINGS.
  2. 02 SUCCEED AT THE EXPENSE OF NOBODY.
  3. 03 TREAT OUR CUSTOMERS AS PEERS.
  4. 04 OFFSET OUR ENVIRONMENTAL IMPACT.
  5. 05 USE OUR VOICE TO INSPIRE POSITIVE CHANGE.
  6. 06 PRIORITIZE HAPPINESS OVER GROWTH.




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